One Giant McScandal
One of McDonald’s scandals last much longer than a few months. In 1997 McDonald’s Corporation v. Steel & Morris became the longest running civil case in Great Britain. The company sued environmental activists Helen Steel and David Morris for libel. The duo were passing out pamphlets titled “What’s Wrong With McDonald’s — Everything they don’t want you to know.”
While some claims were proven to be false, many others were true. In the end, the fast food joint was chastised for going after two protestors with little resources with such force.